NFL Games will Begin Airing on YouTube TV by 2023
The majority of NFL football games will be aired on the YouTube video platform in the US starting in 2023. This huge victory for the Google subsidiary highlights the expanding significance of sports streaming.
According to US media, Google will shell out almost $2 billion over a seven-year period for the right to air Sunday games on its exclusive to the US YouTube TV subscription service.
The games will require an additional price, which has not yet been determined, or users to YouTube TV, who now pay $64.99 per month for a watching plan, can watch them on its YouTube Primetime Channels platform a la carte.
They won’t be able to watch local team games because those are covered by a different deal.
The Fox and CBS networks will continue to share some broadcasting rights within the United States, meaning YouTube TV won’t have sole ownership of those rights.
Roger Goodell, commissioner of the National Football League, hailed the change as ushering in a “new era of how fans across the United States watch and follow the NFL.”
The NFL has developed a significant following on YouTube over the years, with videos that provide game summaries and highlights.
This has made it possible for the league to appeal to a younger audience who prefers quick, snappy films over broadcasts of entire matches, which can run three hours or longer.
This collaboration, according to Goodell, “is another another example of us looking to the future and developing the next generation of NFL fans.”
More than 10 million people subscribe to the NFL’s official YouTube channel, and they frequently watch quick videos highlighting the league’s best moments.
The NFL aims to take use of its new agreement even further by giving YouTube more official material and connecting YouTube creators to its events.
According to numerous US media outlets, satellite provider DirecTV formerly owned the rights that YouTube TV is now purchasing. DirecTV reportedly paid the NFL about $1.5 billion annually for those rights.
With more than five million subscribers, YouTube TV anticipates that the new agreement would significantly increase its audience.