Launching PC gaming Gear, Sony goes beyond Playstation
In an effort to compete for a piece of the lucrative gaming accessories industry, Sony, a Japanese corporation, revealed on Wednesday that it is launching a new brand that would offer PC gaming hardware.
Beyond its iconic PlayStation platform, Sony wants to increase revenue from other markets, such as PC and mobile gaming.
According to Grand View Research, the global market for the products gamers utilize as peripherals was estimated at $3.88 billion in 2019.
Three wireless headphones and two displays, the most expensive of which will retail for a suggested $899.99 in the United States, will be Sony’s first products under its new Inzone brand.
According to Yukihiro Kitajima, head of Sony’s game business and marketing division, “the industry has been developing with a larger interest in gaming with the proliferation of esports events and the growth of gaming entertainment.”
According to Serkan Toto, CEO of game industry consultancy Kantan Games, Sony is “extremely late” to the “hopelessly crowded” market.
Rival Sony will provide distinctive hardware features, but Microsoft is already well-positioned along with rivals like Razer, he told AFP.
Because of its “aggressive ambition to raise PC and mobile sales for its PlayStation unit to about 50% by fiscal 2025,” according to Toto, the company decided to enter the industry at this time.
In order to increase awareness among PC gamers, it “apparently believes that the aim is simpler to attain by leveraging its position in hardware.”